SPECIAL BRANDING ACADEMIC PROJECT
“FIFTY FIVE FIGHT FOR THE FUTURE” CONTEST
55DSL – DIESEL
CLIENT_ 55DSL – Diesel
PARTNERS_ Naba Academy, Wacom
PROJECT DURATION_ 12 Months
SOCIAL MEDIA MANAGEMENT
This was an unconventional academic project done in collaboration with FIFTYFIVEDSL and NABA ACADEMY. Together with the 55DSL Marketing Communication team, Fikera Studio created the concept of Fifty Five Fights for the Future, curated the project’s art direction, designed the visual identity and created the tool-kit and the guide-lines for the students.
To present the project we realized a short movie which was inspired by the early age of moving image and paid tribute to old techniques of animation.
Fikera Studio created the concept of Fifty Five Fights for the Future, curated the project’s art direction, designed the visual identity and created the tool-kit and the guide-lines for the students.
By delivering a brief to more than 300 students, from 5 different departments – Naba Sound, Graphic Design & Communication, Visual Arts, Design and Scenography – we simulated the working process between a client and a creative agency.
Our aim was to bring the students to work in multi-disciplinary groups and develop creative proposals around the theme: “2012 – The End of the World”.
During the academic year 2011-2012, we supervised along with the 55DSL team the evolution of the students’ works through 3 workshops.