IOU CONCEPT STORE
IOWEYOU
CLIENT_ IOWEYOU
LOCATION_ Madrid
PROJECT DURATION_ 4 Months
WHAT WE DID:
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COMMUNICATION STRATEGY
ART DIRECTION
CORPORATE IDENTITY
INFORMATION DESIGN
SIGNAGE
ILLUSTRATION
PHOTOGRAPHY
WEB DESIGN
USER EXPERIENCE
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In Iou Story Store they tell stories. Stories of brands, projects and the people who work with them. A community. And this is the main concept we based our logo design and communication on. We needed to create a conversation with the client, to share the stories with them, and them with us.
After setting a solid identity that allowed us using the design in different applications, we create the Iou Story Store Website with the online store, simple and clean design. Just what the brand needed.
IOU GIFT STORE Pop Up !
For the temporary store in Las Rozas Village we apadted the initial identity into a new logo, based on the Christmas colours and textures.
EVENT PICS
