IOU CONCEPT STORE
IOWEYOU
CLIENT_ IOWEYOU
LOCATION_ Madrid
PROJECT DURATION_ 4 Months
WHAT WE DID:
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COMMUNICATION STRATEGY
ART DIRECTION
CORPORATE IDENTITY
INFORMATION DESIGN
SIGNAGE
ILLUSTRATION
PHOTOGRAPHY
WEB DESIGN
USER EXPERIENCE
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In Iou Story Store they tell stories. Stories of brands, projects and the people who work with them. A community. And this is the main concept we based our logo design and communication on. We needed to create a conversation with the client, to share the stories with them, and them with us.