IOU CONCEPT STORE

IOWEYOU


CLIENT_ IOWEYOU
LOCATION_ Madrid
PROJECT DURATION_ 4 Months

WHAT WE DID:

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COMMUNICATION STRATEGY

ART DIRECTION

CORPORATE IDENTITY

 

INFORMATION DESIGN

SIGNAGE

ILLUSTRATION

PHOTOGRAPHY

WEB DESIGN

USER EXPERIENCE

 

In Iou Story Store they tell stories. Stories of brands, projects and the people who work with them. A community. And this is the main concept we based our logo design and communication on. We needed to create a conversation with the client, to share the stories with them, and them with us.


tipografía

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IOU GIFT STORE Pop Up !


For the temporary store in Las Rozas Village we apadted the initial identity into a new logo, based on the Christmas colours and textures.

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EVENT PICS


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Fikera & Quiche

C/ Belmonte de Tajo, 55. 4ºC

+34. 910. 140. 671