BORO

EASTPAK


CLIENT_ EASTPAK
LOCATION_ Spain
PROJECT DURATION_ 3 Months

WHAT WE DID:

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DEVELOPMENT

RETAIL DESIGN

PRODUCT DESIGN

WINDOW DRESSING

PRODUCTION

SUPPLIER RESEARCH

This time for their series of collaborations Eastpak got “Inspired by the world of” handmade Japanese boro and used it to create what are now undoubtedly the 5 most exclusive Padded Pak’r® backpacks ever produced. Our work was to design premium product packaging and sophisticated hangtags as well as a free standing display to showcase the five exclusive pieces in selected locations around the globe.

KEYWORDS >  Japan inspiration – authenticity – sophistication – detailed – delicate.


BORO DENIM


free standing display

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SHINTO SHOWCASE:

Boro is the fabric of the Japanese folk, while Shintoism is their religion. For this display proposal we got inspired by Shinto Shrines and their special archway called Torij. The Torij is believed to separate the sacred world inside from the world outside. Both of these elements can also be found in the Boro textile. The refined finishing and Japanese joiners make the showcase elegant and subtle.

KEYWORDS > Altar, luxury, mystical, detailed, refined and delicate, sophisticated, contemporary.

 

MOODBOARD

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DETAILS

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BORO DENIM JAPANESE BACKPACK


packaging

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MOODBOARD

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BACKSTAGE

DISMISSED OPTIONS

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*Product photographies are property of Eastpak 

Fikera & Quiche

C/ Belmonte de Tajo, 55. 4ºC

+34. 910. 140. 671